Amara / amərə / (adjective) :
Everlasting
The name of our fund draws inspiration from the companies we aspire to create. At Amara, we partner with entrepreneurs to help institutionalize their businesses, propelling them to new levels of growth, and creating truly “everlasting” businesses.
We have also chosen Amaranth Red, a symbol of eternity, as our signature colour.
Investment Strategy And Focus
We focus on sectors where we have expertise and conviction.
Manufacturing
BFSI
Consumer
Healthcare
Strategic Support
Long-term vision and strategy
Focus on sustainability & inclusivity
Inorganic growth via acquisitions, JVs & partnerships
Organic growth via GTM refresh, new lines, distribution, geographies
Sustainable long-term growth by bringing in talent, systems & processes, and planning
(up to two levels below CXOs) for operating rigor vs. strategic advice
Leverage cutting-edge tech and partnerships with startups
Strong reporting, compliance, and risk management
Simplify by identifying key operating levers, allowing founder to focus on core
Optimize cost, procurement, and pricing
Achieve maximized monetization for investors, entrepreneurs, and partners
