Amara / amərə / (adjective) :
Everlasting
The name of our fund draws inspiration from the companies we aspire to create. At Amara, we partner with entrepreneurs to help institutionalize their businesses, propelling them to new levels of growth, and creating truly “everlasting” businesses.
We have also chosen Amaranth Red, a symbol of eternity, as our signature colour.
Investment Strategy And Focus
Our investment strategy spans growth investments in Mid-market Private Equity to Series A/B in Venture Capital. Our goal is to build a portfolio of strong core bets and capture disruptions in those sectors via a pool of asymmetric bets with outsized return potential.
We focus on sectors where we have expertise and conviction.
Manufacturing
BFSI
Consumer
ITeS / SaaS
Healthcare
Strategic Support
Partner with founder and other stakeholders to define long-term vision statement of the company and establish a strategy that will help implement that vision.
Lay the groundwork to build an institution and facilitate sustainable long-term growth by bringing in talent, vendors, processes and planning.
Bring in strong reporting and compliance, to make business ready for its next phase of life, anticipate challenges, improve quality of interventions and governance.
Drive inorganic growth via acquisitions, JVs & partnerships and organic growth via GTM refresh, newer product lines, distribution partnerships, geographic expansion.
Simplify the business by identifying key operating levers, allowing the founder to focus on the core. Optimize other levers, such as cost, procurement, and pricing, to achieve steady-state potential.
Assist the business in adopting an ESG-first approach by developing a clear ESG strategy aligned with its business goals and integrating ESG considerations into core operations.
For businesses which are not tech first, bring their technology to industry baseline, make sure their foundations are robust and secure. Leverage tech for customer acquisition & optimal delivery.
Achieve maximized monetization for our investors, entrepreneurs, and partners. Leverage deep connections across the full spectrum of investors, such as capital markets, strategic partners, and long-term sponsors
